yoagricultor

In recent decades, the marketing function has undergone evolutionary changes. During the 1950s and 1960s, the marketing is quite simple. There are fewer product categories and fewer products. There are several car media: television only came of age, there are only a few major magazines, and FM radio has not been heard. In the 1970s, alternative radio stations, UHF television, special interest magazines, direct mail and the increasing sophistication of bringing greater diversity to the marketing mix. Marketers have begun to focus on niche markets. Successful product manufactured product extensions. The new categories were developed almost overnight as the consumer demands of social change is to encourage more variety and uniqueness in their lives. Year 1980 saw a conglomeration of the marketing industry with the emergence of mega-agencies like McCann Worldwide and Saachi & Saachi. As a result, many skilled managers who “lean” form “boutique” agencies and started specializing in the promotion of their particular expertise. Niche marketing is becoming more focused.

1990 offers an even more confusing array of marketing and promotional opportunities: hundreds of cable TV channels, radio stations with athletes shock and Christian coalition, a magazine for pursuing any profession, or irregularities. And most surprising of all, the Internet!

The 21st century has proven even more confusing. Today the challenge for advertisers:

“How can you interrupt people because you want to annoy people because they want to be disturbed?”

This is a fundamental shift in how marketers should look at their customers. And that is a fundamental change in how the media reach readers, listeners or viewers.

For example, this could mean providing the content to potential customers in exchange for permission to communicate with them. In a sense, you say to someone: “For me to talk with you, I will give my monthly newsletter.”

Or the retailer might say, “Every week I send a $ 10 voucher to shop at my store.” Then retailers to suppliers and say: “People want your ads and content.”

Broadcast media is a very difficult time dealing with new technology. Remote control has made it easier to “zip” from channel to channel. TiVo and Replay TV only makes it more difficult for advertisers to their audience. Bottom line: Viewers may not have heard the commercial, unless they want to. How is TV made the transition? Here’s one way: Say you are willing to buy a car. With a nearly infinite number of choices cable channel allows you to tune into the channel and watch a 24-hour GM infomercials about their supply of alternative cars.

The Internet is the most interactive marketing tool. For example, most people agree the word of mouth is the best form of advertising. Increased digital Internet.

First, everyone is more familiar than ever. There are many people you can touch the day via email that you will never pick up the phone before calling.

So now, if you have a bad experience with a rental car, will please the entire email list. Or if you have a great meal at a new restaurant, would you say 50 people, whereas before, will tell you two. And this word of mouth is not something lost in translation. It is digital, it can easily be forwarded.

Second, people are much more open to new technologies. It took radio 40 years to reach 10 million listeners. YouTube has 57 million users after only one year. New ideas and new products have a much better chance to reach more people more quickly.

Finally, personalization is king. If it does not appeal to my particular oddities, you’re not really marketing to ME.

A number of leading food companies have begun to recognize this, and now you can eat and drink options to adapt. Go to personalblends.com Procter & Gamble, answer a few questions about your perfect cup of java and your taste in certain foods, and received the “print touch” person for your perfect cup of coffee.

The future of marketing is to promote the license. Consumers want what they want when they want it.

The advertisers who will win the people who come up with a deal to readers, viewers, or consumers who say, “Look at this, because there is something in it for you.”